Hi, I'm Farah, a New York City-based UX/UI Designer
I execute cohesive and creative concepts that solve user problems through critical thinking and passion for visual design. I'm a recent grad of the UX/UI Design program at the Flatiron School in NYC. With a BA in Biological Anthropology and Fine Arts from Tulane University, I bring strong skills in research, creative thinking, and understanding the human condition.
In a past life I became a painter. My paintings capture the unique experiences of the eccentric people I encountered. Now, instead of painting experiences, I also design them. I design tools that make interacting with technology more intuitive, effective, and aesthetically pleasing.
Photo by Rachel Leiner
Skills //
UX Design
UI Design
Branding
Graphic Design
Illustration
Painting
Programs //
Figma
Sketch
Adobe XD
Axure
Adobe Photoshop
Adobe Illustrator
Axure
Invision
If you want to know more //
With my interests in fine art and biological anthropology, I am motivated by form and function. It is my curiosity and fascination with the world around me that allows me to think up grand ideas and design ways to solve problems. Curiosity breeds my passion to design through research and analysis. My background puts me at the forefront of innovative designers, using the most up to date tools and programs. As a painter, my unique pieces came about through a meticulous digital process. I have been certified as an Adobe Associate for my level of expertise and use several Adobe programs to warp and capture subject matter in the most effective and relatable way. I take this a step further as I move from desktop to tablet and enter the suite of mobile applications that aid my design work before bringing these designs to canvas.
Although my UX design routine differs from that of my painting preparation, I nonetheless follow a process ensuring I get results. Both of these processes make use of my advanced knowledge of the most cutting edge software tools. I have been able to intuitively teach myself programs such as Adobe XD, Figma and more.
The ceaseless learning that comes with new digital tools leads to my perennial creativity. The ability to create an aesthetic experience from a blank screen or blank canvas, whether it be for optimized wireframing or pleasure, is beyond rewarding. I’ve leveraged my knowledge of powerful design tools and research techniques that have enhanced my workflow and the products that I deliver. As part of the next generation of designers and storytellers, I hope to deliver a fresh perspective, while remaining curious and continually learn.
Farah Rose Serur - Creative UX/UI Designer, specializing in design, storytelling, and brand development.
Based in New York.
© 2020, Farah Rose Serur
farahserur@gmail.com